The Arm & Hammer name has been trusted for over 100 years for gentle yet effective cleaning. Clean your dog’s teeth with the name you trust. Arm & Hammer Advanced Care toothpaste is formulated with baking soda that dissolved deep in the microscopic crevices on the tooth's surface for maximum strength cleaning. It is designed specifically to remove and prevent plaque buildup. Baking soda cleans and deodorizes while enzymes fight tartar. Our toothpaste whitens teeth, fights tartar buildup and eliminates bad dog breath, keeping your dog’s teeth in top form. se a dog dental care kit for dog teeth cleaning. Arm and hammer toothpaste and arm and hammer toothbrushes are important for dog dental health.Directions: For first time brushers, put a small amount of toothpaste on your finger and invite the dog to lick it off. Slowly progress to rubbing your finger along the gum line and teeth. Then do the same with the toothbrush. Always make this a positive experience for your dog. For best results, brush 2-3 times per week. Ingredients: Sorbitol, Water, Hydrated Silica, Polysorbate 20, Cellulose Gum, Sodium Chloride, Flavor, Sodium Bicarbonate, Perlite, Zinc Gluconate, Calcium Carbonate, Tocopheryl Acetate, Proteases, Thymol, Glucose Oxidase, Chlorophyllin, Blue 1. Safety Warning: Avoid contact with eyes. Keep out of reach of children. Store at room temperature. Not intended for human use.*Satisfaction Guaranteed: Reach out to us directly via email. if you are unsatisfied with your purchase. YOUR SATISFACTION IS OUR PRIORITY: If you have any questions or feedback on this product, please reach out to us via email.