Promote Paper Packaging made with paper of recycled contentThe paper used in this packaging is made with >75% post consumer recycled waste paper. The product fits the demand of environmental protection and 100% can be recyled (including the cap).The new and improved Colgate Total ® tooth paste reduces bacteria on teeth, tongue, cheeks and gums for whole mouth health. It provides up to 12 hours of protection against bacteria^ which helps prevent cavities, plaque, gum problems, sensitivity, tartar, enamel, staining and bad breath. Now with Colgate Total ® Charcoal Deep Clean Toothpaste's active cleaning formula, it fights plaque even between teeth and hard to reach spaces. Colgate Total® toothpaste fights bacteria build-up for up to 12 hours and helps prevent: - Cavities - Plaque - Gum Problems - Sensitivity - Tartar - Enamel - Staining - Bad Breath *with 4-weeks continuous use *with regular brushing